NCL to offer new ‘More At Sea’ package

Cruise line is making changes following passenger and agent feedback

Norwegian Cruise Line (NCL) is upgrading its ‘Free At Sea’ package to ‘More At Sea’ to provide additional benefits and premium inclusions.

Following passenger feedback, NCL is replacing its specialty dining á la carte pricing with a flat cover charge for sailings from 1 January 2025. Additional speciality dining is also being made available for passengers sailing on voyages of seven days or more.

Additional premium spirits and cocktails will be included as part of the more inclusive offering.

Faster and stronger connectivity is being promised onboard with high-speed Starlink internet access, as well as more Wi-Fi minutes included.

A new mobile app is to be introduced across the fleet by the end of the year, designed to simplify the cruise planning process. Enhanced features include a more intuitive way to browse and make onboard reservations including dining, shore excursions and entertainment; an easier check-in process with reduced steps; a more transparent view of purchases; and a dynamic home screen displaying relevant information at each phase of the cruise.

The line is also redefining its onboard entertainment “to deliver more variety of programming around the clock from bow-to-stern”.

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NCL did not disclose the impact on cruise pricing of the new initiative as its fleet grows to 20 ships with the addition of Norwegian Aqua next year and Norwegian Luna in 2026.

President David Herrera said: “This has been one of the most exciting journeys we’ve been on at NCL – always looking to further and genuinely understand what our guests value most during their cruise. 

“We have invested a lot of time listening to our guests and our travel partners and we’ve found that what they want is to see more, do more and enjoy more when they vacation with us.  

“They also want to do so with ease and simplicity, which is why today we are excited to announce the evolution of our signature ‘Free at Sea’ package to the all-new and elevated ‘More At Sea’ package.  

“It will deliver a best-in-class upgraded experience with more variety, choice and value to enhance the guest vacation, including more premium beverage options to choose from, more opportunities to experience our specialty dining restaurants, more connectivity with Starlink’s high-speed Wi-Fi, and so much more.”

To partner with NCL, email Rebecca Ransom, Business Development Manager Middle East, rransom@ncl.com, call/WhatsApp: +44 7961 300 729; for more information, visit www.ncl.com

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