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Edge by Rotana opens first hotel in Abu Dhabi

Edge by Rotana opens first hotel in Abu Dhabi

Beach Bay Hotel Mirfa adds 76 keys to regional portfolio

Rotana has opened Beach Bay Hotel Mirfa, Edge by Rotana in Abu Dhabi, the capital of the UAE, comprising 76 serviced apartments.

The hotel is located 150km from the city centre in the coastal town of Mirfa on the emirate’s western coast.

Beach Bay Hotel Mirfa, Edge by Rotana has its own private beach overlooking the Gulf and each of its serviced apartments – including studios and one-, two- and three-bedroom options – have sea views.


The apartments have dining areas and fully equipped kitchens. The hotel also have two restaurants: Seawaves and Breeze Lobby Lounge. 

Leisure facilities include a gym, sauna and swimming pool.

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Rotana CEO Philip Barnes said: “We are proud to open the doors to Beach Bay Hotel Mirfa, Edge by Rotana, delivering ‘Treasured Time’ to a fantastic new location in the UAE. 

"This hotel marks a key addition to our growing portfolio and a reflection of our strategic expansion of Edge by Rotana brand in key markets across the region.”

The new property marks the seventh Edge by Rotana opening since the brand launch, with another six hotels in the pipeline across the Middle East, North Africa and Turkiye. 

For more information, visit www.rotana.com



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