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Sheraton Dubai Creek Hotel & Tower appoints new GM

Sheraton Dubai Creek Hotel & Tower appoints new GM

Naleem Ariff brings 27 years of experience to the role 

Sheraton Dubai Creek Hotel & Towers has appointed Naleem Ariff to lead the team as its new General Manager.

With nearly three decades in the hospitality industry, Ariff brings operational leadership and a commitment to improving guest experiences to the role.

He joins Sheraton Dubai Creek after a successful stint as Multi-Property General Manager for Sheraton Jumeirah Beach Resort and Aloft Palm Jumeirah. Meanwhile, Mohamed El Aghoury has returned to Marriott to take over this role. 

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At Sheraton Jumeirah Beach Resort, Ariff led a renovation project that revitalised guest rooms, dining venues and public spaces.

Ariff holds a range of industry certifications and his expertise extends across luxury, premium and select-service properties in the Middle East, Europe and Asia, including hotel brands such as JW Marriott, Autograph Collection, Aloft and Sheraton.

“Joining Sheraton Dubai Creek Hotel is both a privilege and an exciting challenge,” said Ariff. “My focus will be on fostering a culture of excellence, innovation and personalised service that not only meets but exceeds the expectations of our guests.”

For more information, visit www.marriott.com/en-us/hotels/dxbsi-sheraton-dubai-creek-hotel-and-towers/overview



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