Etihad signs partnership deal with...

Airline logo to appear prominently on match shirts

Etihad Airways has agreed to terms with Mumbai City FC for a multi-year partnership deal, which will kick off during the 2024-25 season.

The ‘Front of Shirt’ deal coincides with Etihad celebrating 20 years of flying to India and will see the prominent placement of the Etihad Airways logo on Mumbai City FC’s first and youth team match shirts and training kits.

The landmark partnership – which is of a record length for Indian football – builds upon a decades-long connection between the home countries of the two organisations.

Mumbai City FC CEO Kandarp Chandra said: "We are incredibly happy to bring Etihad on board as our Official Front of Shirt Sponsor. Their endorsement is a testament to the brand of football Mumbai City plays – one that is committed to performance and the pursuit of excellence on and off the field.

“Both Etihad and Mumbai City are proud to represent resilient global cities that balance tradition with modernity."

Etihad Airways CEO Antonoaldo Neves added: “We strive to enrich our presence in the Indian market through relevant and meaningful partnerships and we’re thrilled to welcome Mumbai City FC to the Etihad family.

“India continues to be a strategically important market for Etihad, and we remain committed to serving the Indian community with convenient connections from 11 destinations across India to the Middle East, Europe and North America.

“Through our partnership with Mumbai City FC, we hope to bring joy to the football-loving community across Mumbai.”

Etihad currently flies to 11 destinations across India, with flights to Mumbai four times per day. In total, it operates 175 flights per week between Abu Dhabi and India.

For more information, visit www.etihad.com

FIND OUT MORE