Expedia launches travel agent...

Middle East advisors can earn commission paid on total booking value

Expedia Group has launched its Travel Agent Affiliate Programme (TAAP) in the UAE, allowing partners access to its global audience.

Part of the company’s B2B network, Expedia TAAP lets travel agents across the Middle East use its platform for seamless booking and earn commission paid on total booking value.

The platform also provides user-friendly tools and marketing materials to help agents grow their business.

TAAP joins existing Expedia partner platforms available in the region including Rezlive, Halalbooking and Blackrock Technologies.

Expedia aims to build on its ability to advertise the Middle East to a global audience with a series of new partnerships with Experience Abu Dhabi, Visit Oman, Jordan Tourism, Emirates, and Adeera, showcasing Saudi’s hospitality industry.

“We're excited to collaborate with key players in the Middle East travel industry," said Rob Torres, Senior Vice President, Expedia Group Media Solutions.

"By combining innovative technology solutions, an expanding travel agent network and impactful advertising partnerships, we’re helping travel partners in the region extend their reach, enhance the traveller experience, and showcase their destinations to a global audience.”

Expedia now offers flight + hotel packages on the UAE and Saudi Arabia websites and says an Arabic-language version will be available soon.

Robin Lawther, VP Expedia TAAP, will appear on a panel at ATM on 30 April which will examine how the industry can address ethical considerations surrounding AI, privacy and the importance of maintaining the human touch.

For more information, visit www.expediataap.com

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