Riyadh Air scores sponsorship deal...

Carrier secures football stadium’s naming rights for nine years

Saudi Arabia’s newest airline, Riyadh Air, has sealed a deal with Spanish football club Atlético de Madrid for naming rights sponsorship of its stadium for the next nine years.

Under the agreement, the stadium will be known as the ‘Riyadh Air Metropolitano’.

The deal is an extension of an existing partnership, with the Riyadh Air logo already featured on the shirts of Atlético de Madrid men's first team kits in all domestic and European matches.

Riyadh Air, whose commercial operations will begin in the summer of 2025, and Atlético de Madrid, said they share a passion for excellence, sustainability, and a clear commitment to technological innovation with the firm objective of improving the experience of fans and all visitors to the.

Tony Douglas, CEO of Riyadh Air, said: “It’s an honour to become the naming partner for the Riyadh Air Metropolitano and extend our partnership with Atlético de Madrid until 2033.

“Both organisations are driven to succeed at the highest level and having our name on such an iconic stadium will elevate the awareness of Riyadh Air across the sporting world and beyond.”

Miguel Ángel Gil, CEO of Atlético de Madrid, added: “Just over a year after signing the sponsorship agreement with Riyadh Air, we are all proud and very happy to announce the extension of the partnership signed then with the agreement whereby our stadium will be named Riyadh Air Metropolitano.

“The thousands of fans who attend the next home match on October 20 will see the new naming of our stadium on the main, northeast, and southeast facades with the corporate colours of the Saudi airline and the new name of the home of all the Atléticos: Riyadh Air Metropolitano.”

For more information, visit www.riyadhair.com

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